Finally, in chapter 11 (“Attracting visitors”) in Creating a Web Site, I have come to a chapter that makes sense and which I digested with relative ease. I know I have mentioned in past posts that I had played around with the idea of creating a web site back in probably 2004. At the time I was using 1and1.com for my hosting and using one of their templates to design the site. That part was pretty simplistic. The part of the process I devoted the most time to was educating myself about search engine optimization. I was hoping to get into affiliate marketing so rankings were a big deal. Back at that time, the accepted logic was the heavy use of keywords and the use of relevant links. I seem to recall the links being given more weight. And it seems like that is still the case today. With the site I intend to build, I’ve already started considering what other types of sites it would be good to set up reciprocal links with.