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Chapter 12 in Creating a Web Site is entitled, “Letting visitors talk to you (and each other).”  This chapter has really made me think about how I would incorporate these concepts into my website.  My plan is to build one for my family’s bakery.  It was open for 40 years but was still a very small business (albeit with a very loyal following in St. Augustine).  So of course I can see having a contact page where visitors could e-mail me.  But beyond that, how would I make the site interactive where visitors could talk to each other?  I’ve been trying to come up with ideas for that, but all I can think of is a place to post comments, where maybe one visitor could ask others for recommendations, or post feedback about their experience with the bakery, etc.  Definitely something to ponder further.